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Early Bird Deadline Extended for WSM Conference
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference...
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South By SouthWest – Health Track Preview
Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week. These are a few of my...
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Engage! Empower! Inspire!
The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd...
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What is the Value of Social Marketing? This New Tool Can Tell you
In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior...
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Counting Down to WSMC: Eight Days!
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts: Engage!...
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The Dynamics of Cause Engagement
How has the digital revolution changed the way Americans get involved with causes and social issues? Illustration by Gerardo Obieta Lately, we have seen a lot of discussion on the impact of digital...
View ArticleThis is Not About Cancer: How do we get consumers interested in their health?
Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try...
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Giving Thanks for Gluten Free Holiday Options
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and...
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What’s your Moneytude? And where did it come from?
With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I...
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Springboard: A New Online Resource for Health Communication
Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications...
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